BCG Attorney Search
“The Nation’s Standard in Attorney Search and Placement”
The very foundations of BCG Attorney Search are built upon the ever-present need to constantly improve. This is evident in several aspects of how this business is run. I personally feel that BCG Attorney Search is the greatest recruiting firm in the world. The reasons for this are described below.
First, we only do law firm placements and have not diluted this important fundamental by having several different and diverting focuses at any one time. This means that when an attorney approaches us, they are dealing with experts because we are dealing with and studying the same law firms day in and day out. Through geographically segmenting our efforts, we have assured that each recruiter in every area we serve has the best possible understanding of their law firm clients. We have made the decision not to do in-house placements because we know that in-house placements will only serve to widely disperse our efforts and never make us an expert in anything.
This strategy has also allowed us to emerge as the search firm with the most law firm positions in the world. This is something the market notices and attracts a great deal of candidates.
Second, we stress an extremely high work product here. No search firm produces a better work product than us. The quality of our work product communicates to the firms who review our submissions that we know what we are doing. It also allows us to consistently learn more about candidates—and the market in general—than our competitors do. In addition, by producing such an outstanding work product, the firms we are dealing with take our efforts seriously. Everyday, our recruiters are being pushed to produce a better and better work product.
Third, through our website, we communicate a great deal of information. This communication draws traffic to our site and establishes us as experts in our chosen field. Our website is probably the most widely viewed web site in the permanent law firm placement field in the world.
Fourth, we use technology in radical ways that are years ahead of our competition. Through mass email, the distribution of our jobs to thousands of subscribers each day, the personal response we provide to each submission we receive and more, we are consistently communicating with a greater and greater audience than our competitors. By building a substantial community of people who are aware of our abilities, we are reinforcing the message that we are better than our competition hundreds of times each day.
Fifth, we have a super group of people who are committed to our mission and communicate our mission to everyone in this organization and the outside world. By consistently communicating our mission and unique organization goals and differences, we are spreading the word that we are, in fact, much better than our competition.
Sixth, we make efforts geared towards improving the legal community as a whole. Through our annual publication, The BCG Attorney Search Guide to Class Ranking and Law Review at America’s Top Law Schools, we are driving home a message about our expertise as researchers and attorneys to a diverse audience that includes (1) law schools, (2) law students, (3) practicing attorneys, and (4) law firms. The levels we go to service the legal community through this and our other written efforts are unparalleled by any other American legal search firm.
Seventh, through aggressive advertising and a well conceived branding strategy, we are driving our name home to everyone in the legal community. In addition, we ensure that our advertising is as timely as possible. There are few practicing attorneys in the United States who have not heard of our firm. We probably do more advertising than any other permanent attorney placement firm in the United States.
Eighth, we have uniform standards for our work. Every recruiter who works in our firm is expected to do a similar amount of work each week and produce a consistently good work product. By ensuring that we are all operating at similar production levels, we can ensure the orderly growth of our company through consistent revenue generation.
Ninth, we are a team. Through our weekly teleconferences, our BCG College, our weekly goals and our constant exchange of information, we are the most formidable team in the American legal recruiting field. No group tries harder to achieve each others goals. No group wants more than anything to see its other members succeed. By lessening competition, ensuring that we are consistently helping one another, we experience market domination.
Each and every day we come to work we are thinking of how we intend to raise the bar that day. Every idea we have, every innovation we make, is something that raises the bar and takes us more into the realm of being much better than we were before.