Archive for July, 2008

Sleep + Exercise + Positivity = Energy

Business Week had a terrific article recently that posed this question: Why do inspiring leaders have a seemingly endless supply of energy? What quality is it that they possess while the rest of us navigate bleary-eyed, coffee-starved, and distractedly through our days?

According to Carmine Gallo, who analyzed the behavior of successful leaders like Ronald Reagan, Arnold Schwarzenegger, and top executives from Google, Starbucks, and Cisco, these inspiring individuals routinely and without fail do these three things:

1. Get consistent quality rest. The amount will vary from person-to-person. Some individuals may need 4 hours others may need 9 hours. (If only my two-year-old could appreciate my requirement of 8 hours).

2. Exercise. Arnold Schwarzenegger exercises 90 minutes a day, six days a week. As Mr. Gallo so effectively put it, “If Schwarzenegger could work out for 90 minutes a day and still find time to run the world’s fifth largest economy, what excuse do I have?” Enough said.

3. Maintain a relentlessly positive outlook. (See Oprah Winfrey, Eckhart Tolle, et al)

I’m signing off now to go running and get some good sleep (sorry, Tivo). And I will LOVE every minute of it! Or at least I’m going to give it a try.

The Last Lecture

It seems that most people have learned about Professor Randy Pausch’s “Last Lecture,” delivered at Carnegie Mellon in September of 2007. Clips of his moving lecture have traveled from in-box to in-box, and a book by the same name was published earlier this year.

Randy Pausch lost his battle with pancreatic cancer last Friday.

My Mom gave me her copy of the book, which I’ve read and passed on to a friend. I’m a jaded New Yorker, so I typically don’t go for too much sentiment, but the energy and courage Professor Pausch brought to the past year of his life is impossible to deny. He had a lot of life lessons to leave (principally intended for his children), and as word spread, to a much larger international audience.

For me, his passing deserves some contemplation. With all of the static that seems to be swirling around us lately, from growing unemployment and continued economic uncertainty to a divided political landscape, have we done all that we intended to do in our lives? Instead of becoming mired down in the negative, what is it can we accomplish today?

Put Down That Hot Dog and ….. Get Creative!

Over the course of the last two weeks, a few people have raised the issue of “female driven” law firms to me — which have been started in Manhattan, upstate New York, Atlanta and abroad. It seems odd — with the summer (and economy) as slow as it is — to see new firms sprouting up. However, I have found that a few people are taking advantage of the down market to “get creative” with new business models and new ideas for business generation.

A few weeks ago, Schroder, Joseph & Associates in Buffalo, New York, received a lot of press for their “unusual” add campaigns featuring slogans such as “Ever argue with a women?” and “Labor pains: Talk to us. (we’re women…we get it.)” Shortly thereafter, Ottawa-based Galldin Liew received some press over calling itself a “feminist law practice” and their refusal to take on male criminal clients. Last week, we saw female-run IP firm, Bates & Tyde, in Atlanta ringing its diversity bell — and big-time clients such as Coca-Cola and AT&T jumping on board for representation.

This is fascinating to say the least. When the economy gets rough, some folks get creative when it comes to generating business—and get a lot of press for it. Good for them! With Big Law topping out at billing rates, it’s no surprise that lawyers from these firms are getting frustrated and looking for ways to differentiate themselves in the marketplace. In fact, there may be a lesson in here for all of us. Don’t waste your summer sitting on a beach eating hotdogs and bemoaning what “was” or the “way things used to be” or wondering “how am I going to make my hours?” Instead, look for ways to differentiate yourself as a practitioner and make some rain! In this cash-strapped economy, clients want to see something new, different, —-and affordable. Leveraging gender to help your firm stand out is one real way to do it, but there are many other ways. What’s your angle?

A Resume Must Tell the Whole Story

I think it’s instinct–we all know how important it is for a resume to tell all there is to know about our qualifications. When it comes to attorney resumes, it goes one step further. Not only must we adequately summarize our qualifications; we must also include certain pieces of information that law firms will undoubtedly want to know. The following are just a few examples of special information that is appropriate to include on attorney resumes:

  • Practice Description: In addition to a description of your day-to-day responsibilities and maybe some highlights from specific cases/deals; it is crucial for the person reviewing your resume to immediately spot the substantive areas in which you have experience. Thus, the first line under each position you have held should include this information. Example: “Primary areas of focus include real estate, land use, and environmental.” Keeping in mind the number of resumes law firms receive for a single opening and the fact that the person doing the initial screen is not always an attorney, including such basic information in an easy-to-spot manner can make a dramatic difference.
  • Firm Description: When moving from one geographic region to another, it is often helpful to include a short description of your current firm. This especially applies when you work at a firm that is well-regarded or highly ranked in your particular region but may not be as well known in the region of your job search. Examples: “XYZ’s litigation practice is routinely ranked as a top practice by ______.” or “ABC Firm is one of the largest firms in Small City and is known for its corporate and finance practices.”
  • Reason for a Move: When a candidate leaves Firm A to join Firm B with a partner or group, it is common practice to list the two firms as separate and distinct entries on the resume. Now consider the fact that one of the most common reasons firms have for passing on a candidate is “too many moves.” Having said this, moving because a partner recruited you or because your entire practice group moved is quite distinct from making a move for any number of other reasons. Thus, in such situations, it is proper (and helpful) to note that the move occurred under special circumstances. Examples: “Moved to Firm B with partner from Firm A” or “Practice group left Firm A to start the Big City office of Firm B.”
  • Bar Admissions: Most attorneys know to include their bar admissions on their resume. However, if you are moving to a different region and have definite plans to sit for that state’s bar exam or, you are eligible to waive into the bar, you must let the firm know. Example: “Admitted in Massachusetts and New York; Sitting for February 2008 California Bar Exam.”
  • Summer Associate Offers: If you summered at a firm and received an offer but did not elect to accept the offer, it must be clear that you did receive the offer. Many times, attorneys will include the summer position in their work history but will not indicate whether or not an offer was extended. This likely leads the firm to believe that an offer was NOT extended. If that is the case, fine. You can’t go back and change that. However, it is absolutely crucial to indicate if that was NOT the case. Example: ABC Firm, Summer Associate (offer extended).

Applying for a lateral position at a law firm is a unique experience because law firms place a huge emphasis on very specific aspects of your career history and qualifications. These are just a few examples of information that can make a difference in the consideration you receive from a law firm. A good legal recruiter should always go over your resume with you and be ready to advise on whether these and other modifications are appropriate given your particular circumstances.

Creating Your Own Opportunities


There’s a simple principal in saving for retirement: start early. If you begin making small and regular investments when you are in your 20’s, you will be well off by the time you reach 65.

It turns out that the same principle can be applied to building a law practice. Get started when you are a law student and by the time you are a senior associate, you can begin to reap the rewards. That is the basic premise behind a new book published by Thomas/West, The Opportunity Maker: Strategies for Inspiring Your Legal Career.

The Opportunity Maker is an easy read and contains a lot of practical information. While a newcomer to the profession (and marketing) may find the book a little overwhelming (another point made in the book is that there are many different ways to build your reputation and referral network,) the author does make an effort to point out that just getting started is what counts (i.e. not to do everything mentioned in the book.)

This volume is best used as a cookbook that can help you to understand how to implement strategies that feel most comfortable to you. No one could possibly try every suggestion (nor does it make sense to try.) But if you want to make a good investment in your career by laying the groundwork for building a practice, The Opportunity Maker is a good place to start.

Striding Forward With (or accidentally stumbling into) Confidence and Boldness

I am still receiving daily reverberations from my last major inadvertent act that could be labeled a major blunder. Certainly, when I realized what I did I was a bit mortified and embarrassed. But, like many things in life, this latest goof has been a blessing in disguise.
With limited time and a strong mandate to get up to speed on “Linked In,” I was trying to get my profile more than 90% completed. So I was using some of their tools for fishing through my Contacts list, etc. My only excuse is a confusing interface and fatigue at the end of a long day. Flimsy at best. While looking at the list of contacts, I thought I was highlighting the ones who might want to be “linked” with me in a polite, kind and genteel way. I am not one to fill up some one’s inbox with un-invited missives.
But, after hitting the “send invitation button” I realized I had done the exact opposite and sent 400 invitations to people who I thought would not really appreciate hearing from me or who I didn’t know fairly well. Horrors. For women growing up in my generation, this falls under the category of “not polite.” Successful business women my age have had to undergo years of therapy to learn how to “not be polite.” I still haven’t had the nerve to read the list of outstanding invitations.
But, amazingly, soon scores of replies began to show up stating “so and so” had accepted my invitation! Initially, the stream of accepted invitations were hilarious. I was now “linked” to my housekeeper, my former surgeon, my car mechanic, my newspaper delivery person, and my pet sitter. My favorite response was from the 80+ year old friends of my mother who told me how proud they were that I had decided to learn how to use the Internet. Each time the “you have mail” noise sounded, I was afraid to look. If nothing else, this little chapter had certainly supplied a huge load of amusement for a small price of embarrassment.
But the real lesson came a couple of days later, when I started to receive accepted invitations from some of the most high profile attorneys on the West Coast. Now, I know many of the movers and shakers in law firms, because in my business that’s what you do. But, I don’t know the general managing partner of every Am Law 100 law firm, and suddenly, somewhat to my amazement, many of these individuals accepted my invitation and I am now linked to their personal network. Another accepted invitation arrived today. You would know the name.
So, the whole chapter has been a good kick in the you know what. It is OK to shift your position a bit on the spectrum away from “timid” towards “bold.” From “hesitant” to “confident.” It doesn’t mean you are venturing into the realms of “cocky” or “annoying.” Life is short. People are people. Don’t be afraid to approach them.
Now, with this amazing network, the possibilities seem endless!

Put down that PDA!

For those of you addicted to checking emails on your phones or PDAs, this post is for you. When going to an interview, avoid temptation and leave your PDA in the car. During an interview, your attention should be 100% on the person or persons in front of you, whether they be partners, associates, or firm administrators. Incessantly checking your PDA while speaking to someone is not only rude, but comes off as extremely arrogant and unprofessional. You are basically telling the person on the other end of the conversation, that they are only worth a small portion of your attention.

While speaking with a recruiting coordinator of one of our Southern California firm clients, I received some interesting anecdotes regarding this subject. She related two stories regarding improper PDA usage that really boiled her blood. The first involved an interviewer who while riding in an elevator with her, did not take his eyes off of his PDA. This lack of eye contact and respect, left a horrible impression on her- which definitely factored into his interview feedback. She also recounted a story of two summer associates who constantly texted each other during an event dinner, where the firm had purchased a table. This type of immature behavior enraged the other present members of the firm, as they were extremely embarrassed by the behavior of these two summer interns.

Thus, whether you are a seasoned lateral attorney meeting with a firm for a first round interview or are a summer associate trying to get his/her first real job offer- don’t blow it by using bad manners. In short, put down that PDA and start engaging people the old fashioned way- by using eye contact and your excellent communication skills. This will work wonders for you and your poor carpal tunnel suffering wrist.

Hitting Law Firms in the Pocketbook

Microsoft has decided to use financial incentives to get law firms to increase their diversity. Nothing like using the pocketbook to change behavior! Ultimately, initiatives like this will help law firms become more diverse. But as we all know, change is slow in the legal profession so don’t hold your breath.

New Insight into Retaining Female Attorneys

In case you missed it, the National Association of Women Lawyers (NAWL) recently released a report which recommends policies and procedures to help law firms retain female attorneys (http://www.law.com/jsp/law/sfb/lawArticleSFB.jsp?id=1202422998543). The ability of law firms to retain female attorneys has long been an issue, and hopefully this report will provide law firms with some new policies and procedures to help them increase the number of female attorneys within their ranks.

I believe one of the best methods to retain female attorneys is to create an effective flex-time program that does not leave either the firm or the attorney feeling short-changed. Specifically, the part-time attorney often ends up working a full-time schedule and ends up resenting the fact that s/he is being paid less than his or her full-time counterparts. One method to address this common gripe is to base a part-time associate’s compensation on the associate’s actual billable hours compared with the firm’s billing requirement. For example, if the part-time associate’s billable hours equal 75% of the firm’s billing requirement, then it seems only fair that the part-time associate should receive 75% of the compensation of a full-time associate. This is just one effective technique that I have seen a very well-regarded New York law firm use with great results. It is worth noting that this law firm is a long-standing member of the American Lawyer’s A-List, so it appears that it must be doing something right. Hopefully NAWL’s report will help law firms achieve the long-time goal of increasing their ability to retain female attorneys.

Chicken scratch your signature

A few minutes ago, I just got off the phone with a candidate who shared an interesting story that I believe is worth passing on.

He had an interview yesterday. When he arrived at an interview, he went to the “sign-in” sheet at the building security desk. Like most curious people, he quickly glanced at the names on the list. And … surprise! One of his colleagues was listed on the sign-in sheet a few hours earlier. Odds are, his colleague was interviewing at that same firm for the same position.

Lesson: When signing in at the building’s security desk, do not make your name readable. Just a few loops and squiggles will be fine. You never know who will be looking.