College Coaching is Not the Answer
Like other businesses that compete for talent, law firms continue to add to their pool of benefits. Several firms have now begun to offer college coaching. This benefit is a way to assist busy lawyers who are trying to help their college bound children navigate the competitive field of college admissions.
But are better benefits the key to retaining talent? I’m sure that offering good benefits is one important way that firms compete for talent. But isn’t offering constructive feedback much more important? On-site day care is not going to keep an unhappy associate from pursuing a lateral move if she isn’t being managed properly. Providing college admissions guidance to a partner will not stop her from moving her portable book of business across the street if she does not feel that the firm is supporting her practice.
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